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The wait is over. Ford and Filson officially revealed the first-ever Bronco Filson — a rugged premium 4x4 that brings together the Built Wild capability of the Ford Bronco and the heirloom-quality craftsmanship of a Filson Tin Cloth short-lined cruiser jacket. Starting in the mid-$70,000s, this is the most premium Bronco ever built — and orders open this fall at Jay Malone Ford in Hutchinson.
FIRST-EVER BRONCO FILSON
Mid-$70,000s Starting MSRP
Orders open Fall 2026 — Vehicles arrive early 2027
Legacies Joined: Two American Originals
Some brand partnerships feel forced. This one doesn't. Ford and Filson share a customer, a history, and a standard. Both have spent generations earning their reputation by building gear that survives the conditions most companies design around. Filson has outfitted the people who actually do the hard work since 1897 — gold miners in the Klondike, foresters in the Pacific Northwest, search and rescue teams in the backcountry, and the U.S. Forest Service when they needed standard equipment that wouldn't quit. Bronco has been getting Americans deep into country since 1966.
As Andrew Frick, president of Ford Blue and Ford Model e, put it at the reveal: "Bronco buyers don't just want a vehicle — they want a partner for wherever they're headed. Filson has spent more than a century making gear people trust and putting their products to the test in extreme conditions. That's exactly the standard we had in mind when we built this vehicle."
The result is a Bronco that's a different kind of premium than anything else in the market. Not luxury for the sake of luxury — luxury that earns its keep on a backcountry road.
Power: Raptor V6 With Sasquatch Package Standard
Under the hood, the Bronco Filson runs the same 3.0L EcoBoost V6 that powers the Bronco Raptor — the most capable engine in the Bronco lineup. This is not a luxury-tuned Bronco that's been softened for the road. This is a serious off-road performer with a premium interior wrapped around it.
Performance & Capability
- Engine: 3.0L EcoBoost V6 (the Bronco Raptor's engine)
- Off-road package: Standard Sasquatch Package
- Suspension: Fox Shocks
- Body style: Four-door only
- Built at: Michigan Assembly Plant, Wayne, MI
The standard Sasquatch Package means every Bronco Filson leaves the factory with 35-inch tires, electronic-locking front and rear differentials, Bilstein-derived position-sensitive Fox Shocks, and the wide-track stance that makes the Bronco one of the most capable production 4x4s on the market. Pair that with the 3.0L EcoBoost V6 and you have a Bronco that can actually outwork the gear it carries.
Inside: Filson-Crafted Cabin
The Bronco Filson's interior is where the collaboration shows up most clearly. This is the most refined Bronco cabin Ford has ever built — and it borrows from Filson's heritage of building goods that age well, last long, and look better with use.
Filson-Crafted Interior Standard
- Durable quilted leather seating — built for daily use, not display
- Premium wrapped dashboard — refined surfaces, premium materials
- Lux Package — top-tier interior refinement
- Filson-inspired saddlebag storage — innovative cargo solutions inspired by Filson's legendary bags
- Quietest Bronco cabin yet — engineered for refinement on the highway
- Digital rearview mirror — better visibility when the cargo area is loaded
The Filson-inspired saddlebag storage is the detail that tells you Ford and Filson actually collaborated on this vehicle rather than just slapping logos on each other. Filson's signature canvas-and-leather bags — the Rugged Twill Original Briefcase, the field bags, the duffels — have outfitted serious outdoorsmen for over a century. Bringing that thinking inside a Bronco cabin is the kind of detail that resonates with buyers who already own Filson gear.
The First Edition: Iron Sands Copper Metallic
To commemorate the launch, Ford is offering an exclusive Bronco Filson First Edition featuring custom badging and an exclusive paint color: Iron Sands Copper Metallic. This is a limited-availability launch trim — the kind of vehicle that historically commands premium pricing and strong resale value because production volumes are intentionally constrained.
If you want to own one of the first Bronco Filsons off the assembly line in Wayne, Michigan, the First Edition is the move. We'll know more about allocation specifics as the order banks get closer to opening this fall.
A Premium Bronco For Modern Pioneers
Filson describes their customer as "Modern Pioneers" — bush pilots, ranchers, craftsmen, artists, city dwellers, and country folk who share a respect for heritage, quality, and authenticity. They choose gear built to endure. The Bronco Filson is Ford's answer for that buyer. Not the buyer who wants a Wrangler with leather. Not the buyer who wants a Defender's badge. The buyer who wants the most capable 4x4 in the Bronco lineup wrapped in a cabin that ages with grace.
In central Minnesota, that buyer profile is real and growing. Lake home owners, business owners, hunters who put serious miles on serious gear, and the kind of customer who shops Filson's Edina, Minnesota store for their next jacket. The Bronco Filson speaks to that audience in a way that the standard Bronco lineup hasn't — until now.
How To Experience The Bronco Filson Before Ordering
Ford is making it easy to see, touch, and learn about the Bronco Filson before placing an order. Beginning in July 2026, the Bronco Filson Tour is a multi-city immersive showcase highlighting the vehicle's design, materials, and capability. Tour stops have not been announced for our area yet — but Twin Cities visits historically happen during Ford brand tours, so we'll be watching closely.
There's also a connected product launch worth knowing about: a limited-edition Bronco x Filson apparel collection becomes available June 4, 2026, exclusively at Filson stores and Filson.com. For our central Minnesota neighbors, that means a short drive to the Filson Edina store to experience the brand collaboration firsthand.
Order Timing: Why Reserving Early Matters
Here's the timeline based on what Ford has confirmed:
Key Dates
- June 4, 2026: Bronco x Filson apparel collection available at Filson stores and Filson.com
- July 2026: Bronco Filson Tour multi-city showcase begins
- Fall 2026: Order banks open
- Early 2027: Vehicles arrive in showrooms
Premium, limited-allocation collaborations like the Bronco Filson historically fill order banks within the first few weeks. Buyers who get their reservations in early are the ones who get the configurations they want — including the First Edition with Iron Sands Copper Metallic paint. Jay Malone Ford is already building our reservation list. If you've been on the fence about a Bronco, this is the moment to get your name on the list so we can reach out the moment ordering opens this fall.
How To Reserve Yours At Jay Malone Ford
The easiest way to get on our Bronco Filson reservation list is to call us. We'll capture your contact information, the configuration you're interested in (including whether you want the First Edition), and reach out the moment Ford opens the order banks this fall. We've been ordering Broncos for our Hutchinson neighbors since the model returned to the Ford lineup, and we never charge extra to special-order the exact vehicle you want.
How much does the 2027 Ford Bronco Filson cost?
Ford has announced a targeted starting MSRP in the mid-$70,000s for the Bronco Filson. Final pricing will be confirmed when order banks open in fall 2026.
When can I order a Bronco Filson?
Order banks for the 2027 Bronco Filson open in fall 2026. Vehicles arrive in showrooms in early 2027. Call Jay Malone Ford at (320) 587-4748 to add your name to our reservation list and we'll reach out the moment ordering opens.
What engine does the Bronco Filson have?
The Bronco Filson is powered by the 3.0L EcoBoost V6 — the same engine that powers the Bronco Raptor. It comes standard with the Sasquatch Off-Road Package and Fox Shocks.
Is the Bronco Filson available as a 2-door?
No. The Bronco Filson is available exclusively as a 4-door model. The 2-door Bronco body style is only available on the Base and Badlands trims for the 2026 model year and beyond.
What is the Bronco Filson First Edition?
The Bronco Filson First Edition is a limited-availability launch trim featuring custom badging and exclusive Iron Sands Copper Metallic paint. Production volumes are intentionally constrained, making it a strong candidate for both immediate enjoyment and long-term collectibility.
Where is the Bronco Filson built?
The Bronco Filson is assembled at Ford's Michigan Assembly Plant in Wayne, Michigan — the same factory that has built every Bronco since the model returned to the lineup in 2021.
Can I experience the Bronco Filson before ordering?
Yes. Beginning in July 2026, Ford is hosting the Bronco Filson Tour — a multi-city immersive showcase. Additionally, a limited-edition Bronco x Filson apparel collection launches June 4, 2026 at Filson stores including the Filson location in Edina, Minnesota, about an hour from Hutchinson.
Does Jay Malone Ford charge extra to special-order a Bronco?
No. We've never charged extra to locate or special-order a vehicle for a customer. If you want a Bronco Filson with specific configuration choices, we'll order it at the same price you'd pay for one in stock. Call us at (320) 587-4748 to get on our reservation list.
About the Author
I'm Jordan Malone-Forst, Assistant General Manager at Jay Malone Motors in Hutchinson, MN. Our family has been helping central Minnesotans find the right Ford, Jeep, Ram, Dodge, and Chrysler since 2005. If you want to talk through a 2027 Bronco Filson reservation — or just want to be among the first to know when ordering opens this fall — call us at (320) 587-4748. We'd love to help.