The 2027 Super Duty® Lariat is the sweet spot of the lineup — premium comfort and technology without stepping all the way up to King Ranch or Platinum. And two packages, the Lariat Premium and the Lariat Ultimate, let you build it up to nearly flagship levels of equipment while keeping that Lariat value. Here’s exactly what each package adds, how they stack, and how to order one at Jay Malone Ford in Hutchinson.
Quick Answer
The Lariat Premium Package (option 96W) adds Ford Co-Pilot360® Assist 2.0, memory adjustable pedals, power-sliding rear glass, Pro Trailer Backup Assist™, and Pro Trailer Hitch Assist™ to the Lariat. The Lariat Ultimate Package (option 96U) builds on top of Premium, adding B&O® Unleashed 14-speaker audio, a Head-Up Display, 4-way adjustable headrests, a power running board, and a tailgate step. Ultimate requires Premium and a 40/Console/40 seat. Ford has not announced an on-sale date — reserve yours now at Jay Malone Ford. Call (320) 587-4748.
In this article
Where does the Lariat fit in the lineup?
What does the Lariat Premium Package add?
What does the Lariat Ultimate Package add?
How the two packages stack
Are the Lariat packages worth it?
How do I order one?
Frequently asked questions
Where Does the Lariat Fit in the Lineup?
The Lariat is the trim a lot of buyers land on. It sits above the work-focused XL and XLT but below the top-tier King Ranch and Platinum — giving you leather-trimmed comfort, a 12-inch digital cluster, dual-zone climate, LED lighting, and heated and ventilated front seats without the flagship price.
What makes the Lariat especially flexible is that you can build it up. The Lariat Premium and Lariat Ultimate packages let you add the technology, safety, and luxury features normally associated with the top trims — so you can get close to a King Ranch or Platinum equipment level while keeping the Lariat’s cleaner, more understated character. For many central Minnesota buyers, a well-equipped Lariat is the smartest truck in the lineup.
What Does the Lariat Premium Package Add?
The Lariat Premium Package (option 96W) is available on the Lariat Crew Cab 4x4 and focuses on driver-assist technology and convenience. It adds:
- Ford Co-Pilot360® Assist 2.0, including:
- Adaptive Cruise Control with Lane Centering, Predictive Speed Assist, and Stop & Go
- BLIS® with Cross-Traffic Alert and Trailer Coverage
- Lane-Keeping System and Intersection Assist
- Pre-Collision Assist® with Automatic Emergency Braking and Pedestrian Detection
- Front parking sensors and reverse brake assist
- Memory power-adjustable pedals
- Power-sliding rear glass with defrost and privacy glass
- Platform running boards
- Pro Trailer Backup Assist™
- Pro Trailer Hitch Assist™
- Trailer Reverse Guidance and Lane Departure Warning
If you tow, the Pro Trailer Backup and Hitch Assist features alone make this package worth a serious look — they take much of the stress out of hooking up and backing trailers.
What Does the Lariat Ultimate Package Add?
The Lariat Ultimate Package (option 96U) is the next step up, layering premium comfort and convenience features on top of the Premium package. It adds:
- B&O® Unleashed Sound System by Bang & Olufsen® with HD Radio™ (14 speakers including subwoofer) — the same premium audio system found in the King Ranch and Platinum
- Head-Up Display
- 4-way adjustable headrests
- Power running board
- Tailgate step
With the Ultimate package, the Lariat gets the marquee comfort and tech touches — that 14-speaker B&O system and the Head-Up Display in particular — that make the top trims feel special.
How the Two Packages Stack
This is the key thing to understand: the two packages build on each other.
- The Lariat Premium Package (96W) can be added on its own to a Lariat Crew Cab 4x4.
- The Lariat Ultimate Package (96U) requires the Premium Package and a 40/Console/40 seat. You can’t get Ultimate without Premium underneath it.
So the path is: start with a Lariat, add Premium for the technology and trailering features, then add Ultimate on top for the premium audio, Head-Up Display, and comfort touches. Together, they take the Lariat to nearly flagship equipment levels.
Key Takeaways
- The Lariat is the premium-value sweet spot between the work trims and the top-tier King Ranch and Platinum.
- The Lariat Premium Package (96W) adds Co-Pilot360 Assist 2.0, memory pedals, power rear glass, and Pro Trailer Backup and Hitch Assist.
- The Lariat Ultimate Package (96U) adds B&O Unleashed 14-speaker audio, a Head-Up Display, a power running board, and a tailgate step.
- Ultimate requires Premium and a 40/Console/40 seat — the packages stack.
- Together they bring the Lariat close to flagship equipment while keeping its understated character.
Are the Lariat Packages Worth It?
For a lot of buyers, this is the smartest way to build a Super Duty — and here’s the honest way to think about it.
They make sense if: you want top-tier technology, trailering aids, and premium audio but prefer the Lariat’s cleaner, less ornate styling over the King Ranch’s Western theme or the Platinum’s flagship treatment. You essentially get the marquee features without the top-trim badge — often the best value in the lineup. If you tow regularly, the Pro Trailer features in the Premium package are genuinely useful day to day.
They may not be the right fit if: you specifically want the unique leather, two-tone paint, and signature character of the King Ranch or Platinum, or you’re keeping the build simple and don’t need the added tech and comfort.
For central Minnesota buyers who want a genuinely premium truck that tows well and doesn’t shout about it, a Lariat with Premium and Ultimate is hard to beat. We’re glad to compare it against a King Ranch or Platinum so you can see where the value lands for how you’ll use the truck.
How Do I Order a Lariat With Premium or Ultimate?
Ordering is simple, and we’ll make sure the packages stack correctly.
- Reserve online. Use our 2027 Super Duty reservation page and note that you want a Lariat with the Premium and/or Ultimate package, along with your engine and color.
- Call us at (320) 587-4748 and tell us how you’ll use the truck. We’ll help you decide how far up to build and how it compares to a King Ranch or Platinum.
Reserving is free and commits you to nothing. Jay Malone Ford has been ordering Super Duty trucks for our McLeod County neighbors since 2005, and we never charge extra to special-order the exact build you want. Jay, Jake, and Jordan Malone are on the lot every day, and we’ll make sure your Lariat is spec’d right the first time.
Frequently Asked Questions
What’s the difference between Lariat Premium and Lariat Ultimate?
The Premium Package (96W) focuses on driver-assist technology and trailering — Co-Pilot360 Assist 2.0, memory pedals, power rear glass, and Pro Trailer Backup and Hitch Assist. The Ultimate Package (96U) builds on top of Premium, adding B&O Unleashed 14-speaker audio, a Head-Up Display, 4-way headrests, a power running board, and a tailgate step.
Can I get the Ultimate Package without the Premium Package?
No. The Lariat Ultimate Package requires the Lariat Premium Package and a 40/Console/40 seat. The two packages stack, with Ultimate building on top of Premium.
Are the Lariat packages available on any cab and drivetrain?
The Lariat Premium Package is offered on the Lariat Crew Cab 4x4. The Ultimate Package additionally requires a 40/Console/40 seat. We can confirm the exact configuration when you reserve.
Do the Lariat packages get the same B&O audio as the King Ranch and Platinum?
Yes. The Lariat Ultimate Package includes the B&O Unleashed Sound System by Bang & Olufsen with HD Radio (14 speakers including subwoofer) — the same premium system found in the top trims.
How does a loaded Lariat compare to a King Ranch or Platinum?
A Lariat with the Premium and Ultimate packages gets much of the technology, trailering, audio, and comfort of the top trims while keeping cleaner, more understated styling. The King Ranch and Platinum add their own unique leather, paint, and signature character. It comes down to whether you want those distinctive top-trim touches or prefer the Lariat’s value and understated look.
When can I get a 2027 Lariat Super Duty?
Order banks are open and you can reserve now at Jay Malone Ford. Ford has not announced a specific on-sale date yet — we’ll update reservation holders the moment we have firm timing.
A Lariat built up with the Premium and Ultimate packages might just be the smartest truck in the 2027 Super Duty lineup — flagship features, Lariat value, understated style. If that sounds like your kind of truck, let’s get your build in line. Reserve online, call, or stop by the showroom on Highway 7 — no pressure, just straight answers from a team that has been doing this in Hutchinson for twenty years.
About the Author
I’m Jordan Malone-Forst, Assistant General Manager at Jay Malone Motors in Hutchinson, MN. I’m proud to be part of the family business my dad Jay started in 2005 — and even prouder to serve the community I grew up in. I’m President of the Hutchinson Ambassadors, serve on the Board of Directors for the Hutchinson Area Chamber of Commerce & Tourism, and was named 2025 Young Leader of the Year. If you have questions about a Lariat build or any 2027 Super Duty, reach out — I’d love to help.
Lariat Premium and Lariat Ultimate package content and availability for the 2027 Super Duty are subject to change. Although every reasonable effort has been made to ensure accuracy, absolute accuracy cannot be guaranteed. See dealer for current availability and details.
Categories:
New Inventory