Ford Fathom: New Electric Truck Starting Under $30,000 | Jay Malone Ford

Ford just made one of its biggest announcements in years, and it is a big deal for anyone who has wanted a truck that is both capable and genuinely affordable: meet the Ford Fathom, an all-new electric pickup with a starting price of $28,350. That price puts it right in line with a gas-powered Maverick and makes it the most affordable EV Ford sells. Here is what Ford has confirmed so far, what is still to come, and how to be first in line at Jay Malone Ford in Hutchinson.

In this article
What is the Ford Fathom?
How much does it cost?
The Universal EV Platform
What we know so far
What Ford has not revealed yet
When can I get one?
Frequently asked questions

What Is the Ford Fathom?

The Ford Fathom is a new all-electric midsize pickup truck, announced by Ford on August 6, 2026. Notably, Ford broke from its usual naming approach — instead of an alphanumeric badge, it chose an actual name meant to capture the mindset of the buyer. In Ford’s words, the name reflects a deep understanding of the person who would drive it, someone whose motivations look a little different from the traditional truck customer’s.

What makes the Fathom significant is not just that it is electric — it is that Ford is aiming it squarely at affordability, a space where electric trucks have not really existed before. It is expected to be roughly the size of a Ford Maverick, and Ford projects it will offer more passenger volume than a Toyota RAV4.

How Much Does the Ford Fathom Cost?

This is the headline. The Ford Fathom has a starting MSRP of $28,350 for the standard-range version, plus destination and delivery charges. That brings the total to just under $30,000 — almost exactly what a gas-powered Maverick starts at, and low enough to make the Fathom the most affordable EV in Ford’s entire lineup.

For years, one of the biggest knocks on electric trucks has been the price of entry. The Fathom is Ford’s direct answer to that. Pricing this truck alongside one of its most popular gas models is a deliberate move to bring EV ownership within reach of a lot more buyers — including plenty right here in central Minnesota.

Built on Ford’s New Universal EV Platform

The Fathom is one of the first vehicles built on Ford’s new Universal EV Platform — an architecture Ford designed from the ground up specifically for electric vehicles. That matters because a purpose-built EV platform generally allows for smarter packaging, better use of interior space, and efficiencies that a converted gas platform cannot match. It is a big part of how Ford is able to hit that affordable price point.

Ford is building the Fathom at its Louisville Assembly Plant, and the company has described this new platform as a major step forward for its electric future. The Fathom is the first truck to carry it.

What We Know About the Fathom So Far

Here is what Ford has officially confirmed as of the August 2026 announcement:

• Name and price: the Ford Fathom, starting at $28,350 (plus destination and delivery)
• Type: an all-electric midsize pickup, roughly Maverick-sized
• Platform: Ford’s new Universal EV Platform
• Interior space: projected to offer more passenger volume than a Toyota RAV4
• Technology: a large, high-resolution touchscreen with integrated Apple Maps, plus bidirectional power capability and digital key support
• Battery: the starting price reflects a standard-range battery pack
• Built in: Louisville Assembly Plant

What Ford Has Not Revealed Yet

Because this was a name-and-price announcement rather than a full unveiling, some of the details truck buyers care most about are still to come. As of now, Ford has not officially confirmed:

• Driving range — Ford has not yet stated an official EPA-estimated range
• Power and torque figures
• Towing and payload capacities
• The full exterior and interior design — Ford has not shown the finished truck
• Trim levels and options

Ford has said the Fathom will be fully revealed around the time pre-orders open in early 2027. We will update this page as official details are released — so if the Fathom is on your radar, check back, or let us keep you posted directly.

When Can I Get a Ford Fathom?

Ford expects to open pre-orders in early 2027, with deliveries following later that year. That means there is time to plan — and a real advantage to letting us know early that you are interested. Affordable, high-demand vehicles tend to draw a lot of attention right out of the gate, and being on our interest list means we can reach out the moment we have ordering information and keep you ahead of the crowd.

If you have been curious about going electric but the price of most EV trucks made it a non-starter, the Fathom is worth watching closely. Call us and we will add you to our Fathom interest list — no obligation, just a head start.

Frequently Asked Questions

The Ford Fathom is one of the most interesting trucks Ford has announced in a long time — an electric pickup priced for real people, built on an all-new platform. There is still plenty we are waiting to learn, but at under $30,000 to start, it is absolutely worth keeping an eye on. If you want to be among the first in Hutchinson to know more, reach out and we will keep you in the loop as Ford reveals the full story.

Information based on Ford Motor Company’s announcement of the Ford Fathom on August 6, 2026. Starting MSRP of $28,350 excludes destination and delivery charges, taxes, title, and fees. Pricing, specifications, availability, and timing are announced by Ford and are subject to change. Full specifications, range, and design had not been released as of this writing. See your dealer and Ford.com for the most current information.