Ford Bronco Desert Rising: The Debut of the Horizon Series | Jay Malone Ford

Ford is not afraid to have fun with the Bronco, and its newest special edition might be the boldest yet. Say hello to the Bronco Desert Rising Edition — a limited-run, unmistakably pink-and-magenta Bronco that kicks off an all-new line of Ford Custom Garage packages called the Horizon Series. It is one of the most distinctive Broncos Ford has ever offered, and you can order one now through Jay Malone Ford in Hutchinson. Here is the story behind it and what makes it special.

In this article
What is the Bronco Desert Rising?
The new Horizon Series
The look: exterior and interior
How it is built and equipped
Is it factory-backed?
How to order one
Frequently asked questions

What Is the Bronco Desert Rising Edition?

The Bronco Desert Rising is a limited-edition Bronco built through Ford Custom Garage, Ford’s program for factory-designed customization packages. Its inspiration is genuinely beautiful: the pink, berry, and magenta tones that wash over Utah’s Great Salt Lake and Coral Pink Sand Dunes State Park at sunrise and sunset. Ford’s design team looked at the desert not through the lens of racing and dust, but through those quiet, colorful moments before and after — and turned them into a Bronco.

The result is a Bronco that looks like nothing else on the road, while keeping every bit of the off-road capability the Bronco is known for. It is designed for the buyer who wants their vehicle to reflect their personality, with exclusive colors, materials, and details you cannot get anywhere else.

The Debut of the Horizon Series

Desert Rising is not a one-off — it is the very first release in Ford Custom Garage’s new Horizon Series, a planned collection of limited-production special editions inspired by some of the most beautiful and hard-to-reach places on Earth. The idea is simple and kind of wonderful: some of the most stunning places on the planet are also the toughest to get to, and a Bronco gives you the confidence to journey to them.

So Desert Rising is the opening act, with more Horizon Series packages planned down the road. That makes this first edition especially notable for collectors and Bronco enthusiasts — it is the one that started the series.

The Look: Exterior and Interior

You will not miss a Desert Rising. On the outside, it brings:

• Bold magenta and pink accents, including a painted grille surround and BRONCO wordmark
• White Method wheels with magenta center caps
• White trail sights and a white Bronco tailgate badge
• Optional geometric side graphics, if you want to dial the look all the way up

Inside, the theme continues with two-tone Katzkin leather seating in black and magenta with contrast stitching, color-matched trim, and a numbered console plaque that marks its limited-edition status. It is a genuinely comprehensive makeover — not just a decal package, but a head-to-tail design story.

How the Desert Rising Is Built and Equipped

The Desert Rising is based on the well-equipped Bronco Outer Banks trim and includes the Sasquatch Package — so it keeps the beefy tires, upgraded suspension, and off-road hardware that make a Bronco a Bronco. This is not a show pony that gave up its capability for looks; it is a fully capable Bronco that happens to look incredible.

It is offered with a body-color painted hardtop and can be built in a range of Bronco body colors. Because availability and configuration details can vary, the best way to nail down exactly how you want yours spec’d is to talk it through with our team.

Is the Desert Rising Package Factory-Backed?

Yes — and this is an important point. Because Desert Rising is a Ford Custom Garage package, its components are treated as genuine Ford original equipment. When installed by a Ford dealer, the package preserves your new-vehicle warranty. So you are getting a wild, one-of-a-kind look with the same factory backing you would expect from any Ford — not an aftermarket add-on that puts your coverage at risk.

How Do I Order a Bronco Desert Rising?

Orders for the Bronco Desert Rising are open now, and because it is a limited-edition run, ordering early is the best way to secure one. Two easy ways to start with us:

• Call us at (320) 587-4748 and tell us you want a Bronco Desert Rising. We will walk you through the build, the options, and current pricing.
• Stop by Jay Malone Ford in Hutchinson and we will help you spec it out in person.

Since this is a limited-production edition and the debut of a brand-new series, interest is expected to be strong. Getting your order in early is the smart move if you want to be one of the few to own the Bronco that launched the Horizon Series.

Frequently Asked Questions

The Bronco Desert Rising is proof that capability and personality do not have to be a trade-off — it is a fully capable, Sasquatch-equipped Bronco wrapped in one of the boldest factory looks Ford has ever offered. As the debut of the Horizon Series, it is also a little piece of Bronco history. If it speaks to you, let’s build one. Come see us at Jay Malone Ford in Hutchinson, or give us a call to get your order started.

Information based on Ford Motor Company’s announcement of the Bronco Desert Rising Edition, the debut of the Ford Custom Garage Horizon Series. Features, colors, availability, and configurations are subject to change and vary by build. Ford Custom Garage components installed by a Ford dealer preserve the new-vehicle warranty. See dealer for full details, pricing, and to confirm availability.